For over 12 years, Soova has been offering fashion that is fair, practical, sustainable, organic, and regionally produced. The designs are created right in Vienna. And it’s not just for the little ones – parents can also find beautiful pieces, crafted to the same high-quality standards: produced locally in-house and made from 100% organic cotton fabrics.

This colorful haven of fabrics and styles was founded by Martina Schneider, a mother of four, who is committed to high social standards, fair working conditions, and brighter futures for parents and children alike. With Soova, you’ll always know what you’re wearing and where it comes from – while making a statement for a better, more sustainable future.